what is Nemawashi? Root-Turning?

Do you know the Nemawashi used in the business scene?


Nemawashi is a part of Japanese business culture which is used in the business scene and also the political scene.

Before the official meeting, you secretly and unofficially contact the key person or decision-making person before the meeting to get more consensus or agreement from them. So that you confidently do a presentation at the meeting. Sometimes the people joining the meeting also expect you to have done this ‘ nemawashi’ already.

Nemawashi basically exists for leading your business success but also sometimes it may be a tool to control people by saying your personal opinion. Using it properly is important.

ne: root

mawashi: turning

If you have a big project and must succeed it, what will you do?

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